IntroductionGive permission to ignore what everyone says we should do. You’re not saying “fuck you,” just “see you later.” Your goal: pave the way directly toward your brand.ParagraphsWhat do you need?dismissal of institutionpath toward freedomgentle reassuranceExamplesEV1 “Which Way Will You Go?”The Independent “Litany”Harley-Davidson “Breathe”Nike "Find Your Greatness” Keys to SuccessTension:
