IntroductionExcite your base by excluding people you don’t care about. This is the only concept that thrives on resentment. My first draft has a swear word in every sentence.Paragraphs ExamplesHarley-Davidson “Live by It”Girl Effect “The Girl Declaration”Nike “Winning Isn’t For Everyone” Keys to Success1. Thing 1 — It should be about this long2. Something else — Could also be this long, too3. Third thing — You’ll have to feel it out as you go
