I’ve never heard anyone talk about these incredible manifestos except for hardcore advertising nerds. It’s not a fault of the work. Even great stuff gets lost in the fray.
Thanks to the curse of originality, some of these overlap with the Unique Manifestos. Even so, nothing is more thrilling than stumbling on a hidden gem. These all fit the bill.
Top 10
Clark Street Bridge “Looking Back”
EV1 "Surely You Can See That. Can't You?"
Facebook “Black Makes a Way”
Girl Effect “The Girl Declaration”
MedMen “The New Normal”
Nike “What Girls Are Made Of”
Olivetti “Lettera 36”
Seed “Imperfect Manifesto”
The City of Perth “Thursday Manifesto”
UN Women “When Will She Be Right?”