Puma “Live Life, Don’t Watch It”

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Agency
Droga5
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Original
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Words
109
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Year (Maybe)
2012

The night. Your night. Every night.
Starts with a simple question.
Is it to be an evening on the sofa staring at strangers?
A televised spew of reality stars, fame hunters and prima donnas?
Everyone plotting, catch phrasing, confessing and unraveling?
Or do you want it to be more?
A time when judges and contestants
are replaced by teen moms, trouble makers, and teammates.
No islands to be voted off.
No board rooms to be fired from.
Where sunrise is the only elimination ceremony.
Because in the end,
the night deserves to be played not watched.
And channel surfing is not a sport.
SUPER: Here’s to the after hours athlete.
 
 
Puma, “Live Life, Don’t Watch It”
Droga5 • 2012 • 109 Words
[ pitch ]
The night. Your night. Every night. Starts with a simple question. Is it to be an evening on the sofa staring at strangers?
[ stops ]
A televised spew of reality stars, fame hunters and prima donnas? Everyone plotting, catch phrasing, confessing and unraveling? Or do you want it to be more?
A time when judges and contestants are replaced by teen moms, trouble makers, and teammates.
No islands to be voted off. No board rooms to be fired from. Where sunrise is the only elimination ceremony.
[ wrap ]
Because in the end, the night deserves to be played not watched.
[ button ]
And channel surfing is not a sport.
SUPER: Here’s to the After Hours Athlete.