Overview
All the content on this site is free to use and explore. For anyone wanting to take their manifesto writing even further, the resources below give you multiple paths forward. Check out the latest, sign up for the mailing list, and keep checking back for more.
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This year will bring two more books and three full-length courses with hours of hands-on instruction. Mailing list subscribers save 20% on all ebooks and courses. I’ll also send you any cool things I make in the mean time. Join the list →
Get the Book
Amazon’s best-selling book on brand manifesto writing
Think of it as a physical copy of all the Structure deep dives but with ten thousand more words. I have one on my desk and use it every time I write.
- Expanded chapters on all six shapes
- 30 exclusive manifesto breakdowns
- Manifesto archive with 100+ full scripts
$24.99 Paperback • $18.00 Kindle
Reviews
"For some 12 years, Lonnie Elliott has been doing the Lord's work for advertising and marketing people: he's been studying manifestos. Oh, not only studying them, but cataloging them, analyzing them and dissecting them. All so you can become a better writer of them. Now you can learn even more in his new remarkable book. Get it."
ROB SCHWARTZ
Former CEO, TBWA\Chiat\Day NY
Former CEO, TBWA\Chiat\Day NY
"Buy this book now. Lonnie has studied, collected, and dissected advertising's best brand manifestos. He has figured out their formats, their pacing, their styles and voices ... and has served them up on a platter. If you are a writer, then by nature, you want to write better. The only way to do so is to study the greats, write, and then write more. Here is that collection of greats."
CHRIS D'AMICO
Founder/CCO — CAPTAIN
Founder/CCO — CAPTAIN
"Easily in my top five ad books. Just looking through it, the most comprehensive collection of manifestos I've ever laid eyes on, and wonderfully presented. This one will not be loaned. Get your own. Immediately. Get two. Wow. Bravo, Lonnie Elliott! Bravo!!"
CAMERON DAY
Author of "CHAIOS"
Author of "CHAIOS"
Take a Course
Learn the process I use every time I write great brand manifestos
Join me as I take you through how I make sense of the six structures behind powerful brand manifestos. If you wish someone would just sit down with you and walk you through how to do it, this is it.
- 22 video lessons, over 2.5 hours
- Walkthroughs of 40+ manifestos
- Exclusive cheat sheets ($59 value)
- Lifetime acces, 100% guaranteed
$179 • Digital Course
Watch the Introduction
Manifesto Writing 101
This video is a great place to start if you’re new to manifesto writing or just curious about what everything on this site is about.
I blaze through the three essential elements of great manifestos, plus show you how to get the most out of all the resources on the site.
Any questions? Send me an email →
Free • 18 mins
