Overview
This is the book I wish existed before I started building the Manifesto Writing system. I was desperate for detailed walkthroughs, real world examples, and a massive archive to mark up with my own notes.
Think of this book as a supersized version of the structure deep dives. It’s perfect for distraction-free writing, bed time reading, wedding gifts, and more. I still reach for my copy every time I write.
- 316 pages, including 100+ full manifestos
- Expanded deep dives on all six structures
- 75+ additional examples in context
- 30 exclusive manifesto breakdowns
$24.99 Paperback • $18.00 Kindle
Reviews
"For some 12 years, Lonnie Elliott has been doing the Lord's work for advertising and marketing people: he's been studying manifestos. Oh, not only studying them, but cataloging them, analyzing them and dissecting them. All so you can become a better writer of them. Now you can learn even more in his new remarkable book. Get it."
ROB SCHWARTZ
Former CEO, TBWA\Chiat\Day NY
Former CEO, TBWA\Chiat\Day NY
"Buy this book now. Lonnie has studied, collected, and dissected advertising's best brand manifestos. He has figured out their formats, their pacing, their styles and voices ... and has served them up on a platter. If you are a writer, then by nature, you want to write better. The only way to do so is to study the greats, write, and then write more. Here is that collection of greats."
CHRIS D'AMICO
Founder/CCO — CAPTAIN
Founder/CCO — CAPTAIN
"Easily in my top five ad books. Just looking through it, the most comprehensive collection of manifestos I've ever laid eyes on, and wonderfully presented. This one will not be loaned. Get your own. Immediately. Get two. Wow. Bravo, Lonnie Elliott! Bravo!!"
CAMERON DAY
Author of "CHAIOS"
Author of "CHAIOS"
Own a copy?
I’m honored. If you have five minutes, please head over to Amazon and leave a review. It’s a great way to support the site and helps more writers everywhere craft better stories.
Also, if have the original edition, sorry for the typos. They’re fixed in the current edition. If you would like an error-free copy, send email me and include a photo of the cover. I’ll happily mail you a new one. Thanks for reading