Theme Opening
Remember, great manifestos are about transformation. You’re audience has a perception that your manifesto shifts toward your idea.
In “Think Small,” VW used economy to turn “small cars are stupid” into “small cars are brilliant.” In “Live there,” Airbnb used experiences to turn “hotels are luxurious” to “hotels are cages.” Your goal isn’t to lie. It’s to think about something the way your audience wished they had thought about it.