Overview
This is the guide I wish existed before I started creating the Manifesto Writing system. I was desperate for hands-on walkthroughs, real world examples, and a massive archive to mark up with my own notes.
Think of this book as the best of the website without having to stare at a backlit rectangle. Perfect for everything from distraction-free writing sessions to bedtime reading. Even after studying hundreds of manifestos, I still reach for my copy whenever I sit down to write.
- Manifesto archive with 100+ full scripts
- Expanded chapters on all six structures
- 75+ additional examples in context
- 30 exclusive manifesto breakdowns
$24.99 Paperback • $18.00 Kindle
Reviews
"For some 12 years, Lonnie Elliott has been doing the Lord's work for advertising and marketing people: he's been studying manifestos. Oh, not only studying them, but cataloging them, analyzing them and dissecting them. All so you can become a better writer of them. Now you can learn even more in his new remarkable book. Get it."
ROB SCHWARTZ
Former CEO, TBWA\Chiat\Day NY
Former CEO, TBWA\Chiat\Day NY
"Buy this book now. Lonnie has studied, collected, and dissected advertising's best brand manifestos. He has figured out their formats, their pacing, their styles and voices ... and has served them up on a platter. If you are a writer, then by nature, you want to write better. The only way to do so is to study the greats, write, and then write more. Here is that collection of greats."
CHRIS D'AMICO
Founder/CCO — CAPTAIN
Founder/CCO — CAPTAIN
"Easily in my top five ad books. Just looking through it, the most comprehensive collection of manifestos I've ever laid eyes on, and wonderfully presented. This one will not be loaned. Get your own. Immediately. Get two. Wow. Bravo, Lonnie Elliott! Bravo!!"
CAMERON DAY
Author of "CHAIOS"
Author of "CHAIOS"
Already own a copy?
Let me start by saying I appreciate you. If you’re one of the few to have the launch edition, let me also apologize for all the typos. They’ve been fixed now, but I know they’re annoying. If you would like an error-free copy, send email me and include a photo of the cover. I’ll happily mail you a new one.
Also, if you have five minutes, please head over to Amazon to leave a review. It’s one of the best ways to support the site and helps more writers everywhere craft better stories. Thank you.