Pro Learning Resources

Overview

All the content on this site is free to use and explore. For anyone wanting to take their manifesto writing even further, the resources below give you multiple paths forward. Check out the latest, sign up for the mailing list, and keep checking back for more.

Save 20%

This year will bring two more books and three full-length courses with 30+ video lessons. Mailing list subscribers save 20% on everything. I’ll also send you any cool things I make in the mean time.
Join the list →

Get the book

Tired of looking at a backlit rectangle for great manifesto advice? Now you can get a physical copy of all the Structure deep dives but with even more detail, diagrams, commentary, and scripts.
  • Expanded chapters on all six shapes
  • Detailed manifesto breakdowns
  • Manifesto archive with 100+ full scripts
$24.99 Paperback • $18.00 Kindle
Get yours on Amazon →
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Reviews

"For some 12 years, Lonnie Elliott has been doing the Lord's work for advertising and marketing people: he's been studying manifestos. Oh, not only studying them, but cataloging them, analyzing them and dissecting them. All so you can become a better writer of them. Now you can learn even more in his new remarkable book. Get it."
ROB SCHWARTZ
Former CEO, TBWA\Chiat\Day NY
"Buy this book now. Lonnie has studied, collected, and dissected advertising's best brand manifestos. He has figured out their formats, their pacing, their styles and voices ... and has served them up on a platter. If you are a writer, then by nature, you want to write better. The only way to do so is to study the greats, write, and then write more. Here is that collection of greats."
CHRIS D'AMICO
Founder/CCO — CAPTAIN
"Easily in my top five ad books. Just looking through it, the most comprehensive collection of manifestos I've ever laid eyes on, and wonderfully presented. This one will not be loaned. Get your own. Immediately. Get two. Wow. Bravo, Lonnie Elliott! Bravo!!"
CAMERON DAY
Author of "CHAIOS"

Take a course

Intro Video

This video is a great place to start if you’re new to manifesto writing or just curious about what everything on this site is about.
I blaze through the three essential elements of great manifestos, plus show you how to get the most out of all the resources on the site.
Any questions? Send me an email →
Free
Video preview

Upcoming Releases

Mastering Structure

Take a guided tour through the six shapes. We’ll see each one through the context of great scripts, breaking down each beat and section.
  • 34 Video Lessons
  • Master Structure Playbook
  • Lifetime Access
$149 • Coming June 2026

Mastering Theme

Learn how to defeat the blank page. I'll walk you through all 35 themes with a hands-on look at how they work, when to use them, and why.
  • 38 Video Lessons
  • Master Theme Playbook
  • Lifetime Access
$149 • Coming August 2026

Mastering Craft

Ready for the next step? We'll go word by word through the tools that make your manifestos memorable, beautiful, and profitable.
  • 31 Video Lessons
  • Master Craft Playbook
  • Lifetime Access
$149 • Coming October 2026
Save 20% on all courses by signing up for the mailing list →
 

Book a meeting

1:1 Sessions

If you're working on a manifesto and want feedback from someone who's been doing this for a while, I'm available for hour-long sessions. We can review a draft, talk through structure, or work through a brief together. Please be mindful of any NDAs.
My goal is to make these sessions valuable for you. You’ll be prompted during the booking process to include any context needed. I’ll read through everything in advance to make sure we can hit the ground running.
$550 / HR • Schedule a session →