Hard Button

Theme
Motivations

Introduction

Remove the entrenched fantasy that hard things should come easy. You’re entering well-trodden territory here. Do lots of concepting to find a new way in.
Paragraphs
  1. Frustration with audience
  2. Knowledge of difficulty
  3. Guarantee of success
    1. The hard work always = goal

Keys to Success

1. Thing 1 — It should be about this long

2. Something else — Could also be this long, too

3. Third thing — You’ll have to feel it out as you go