IntroductionLay out a list of principles that ensure your continual success. Don’t tell a story with the list. Make each one it’s one piece. Make the last one slightly grander.ParagraphsPicture of successKnowledge of blockersPermission to ignore fears ExamplesNASA “Foundations of Flight Operations”Mischief “Things We Believe to Be True”Nike “Principles” Keys to SuccessTension: The thread of failure
