Label Maker

Theme
Differences

Introduction

Separate your product from the thing it’s most confused with. Think “Mac vs. PC.” They work best when you respect and validate the other thing as good for what it is.
Paragraphs
  1. Respect for competitor
  1. Name the distinction
  1. Own the remainder
 

Keys to Success

1. Thing 1 — It should be about this long

2. Something else — Could also be this long, too

3. Third thing — You’ll have to feel it out as you go