The Better Way

Introduction

Two

Paragraphs

 

Examples

Tony's Chocolonely “Manifesto”

Knix “Talk About Your Period”

CoorDown “Assume That I Can”

Nike “If You Let Me Play”

 

Keys to Success

1. Thing 1 — It should be about this long

2. Something else — Could also be this long, too

3. Third thing — You’ll have to feel it out as you go