The Easy Button

Introduction

Two

Paragraphs

 

Examples

Donate Life America “The World’s Biggest Asshole”

Ariel “#ShareTheLoad”

RED “The (RED) Manifesto”

Rain Forest Alliance “Follow the Frog"

 

Keys to Success

1. Thing 1 — It should be about this long

2. Something else — Could also be this long, too

3. Third thing — You’ll have to feel it out as you go