The Scenic Route

Introduction

Two

Paragraphs

 

Examples

Papercut “This is Not Your Life”

Dove “Twenty Fascinating Facts”

Nike “Falling in Love in Six Acts”

Clark Street Bridge “Looking Back”

 

Keys to Success

1. Thing 1 — It should be about this long

2. Something else — Could also be this long, too

3. Third thing — You’ll have to feel it out as you go