Ticking Clock

Introduction

Demonstrate the immediacy and severity of a massive problem. Go heavy on what’s wrong. We need to be crushed by the weight before we care about the solution.

Paragraphs

1. Devastating reality

2. Hope for redemption

3. A plan of attack

 

Examples

The Big Issue “Cold”

Stand Up 2 Cancer “Manifesto”

Conservation International “Mother Nature”

Girl Effect "The Clock is Ticking”

 

Keys to Success

1. Thing 1 — It should be about this long

2. Something else — Could also be this long, too

3. Third thing — You’ll have to feel it out as you go