Amateur Philosophers

Introduction

Two

Paragraphs

 

Examples

Harley-Davidson “Live by it”

The North Face “We Play Different”

Girl Effect “The Girl Declaration”

Nike “Winning Isn’t For Everyone”

 

Keys to Success

1. Thing 1 — It should be about this long

2. Something else — Could also be this long, too

3. Third thing — You’ll have to feel it out as you go