Rough Diamonds

Introduction

Demonstrate the potential in all of us through the tumultuous story of one individual. Go edgy. Nobody cares about easy. They want triumph from hardship.

Paragraphs

1. Unlikely or unliked hero
2. Respect for their conduct
3. Lessons for us all

Examples

Nike “Dennis Rodman, American Hero.”

Montblanc “What Moves You, Makes You”

Under Armour "Yusra Mardini”

Adidas “Trae Young”

 

Keys to Success

1. Thing 1 — It should be about this long

2. Something else — Could also be this long, too

3. Third thing — You’ll have to feel it out as you go