The Brass Ring

Introduction

Two

Paragraphs

 

Examples

Tampax “Cathy”

Ford “F-150 Way of Life”

Dodge “Man’s Last Stand”

Ragu “Long Day of Childhood”

 

Keys to Success

1. Thing 1 — It should be about this long

2. Something else — Could also be this long, too

3. Third thing — You’ll have to feel it out as you go