The Label Maker

Introduction

Two

Paragraphs

 

Examples

Seed “Imperfect Manifesto”

Visit Sweden “Sweden (not Switzerland)”

Schlitz “The Owners Protect It”

Dodge “Man Bag”

 

Keys to Success

1. Thing 1 — It should be about this long

2. Something else — Could also be this long, too

3. Third thing — You’ll have to feel it out as you go