The Secret Sauce

Introduction

Two

Paragraphs

 

Examples

Dodge “How to Change Cars Forever”

Volkswagen “Lemon”

Apple “Intention”

Aviation Gin “The Process”

 

Keys to Success

1. Thing 1 — It should be about this long

2. Something else — Could also be this long, too

3. Third thing — You’ll have to feel it out as you go