Most manifestos aren’t funny. Usually, the closest we get are cool ones like Nike Manifestos that leave us feeling motivated. But humor is powerful and I wish brands would use it more.
Each of these uses it in a different way, all in service of their point. I recommend checking out the originals as much as the scripts. They might not help you write any better, but they’re a lot of fun.
Top 10
Aviation Gin “The Process”
Bodyform “The Truth”
Dollar Shave Club "Our Blades Are F***ing Great”
Metro “Dumb Ways to Die”
Newcastle Brown Ale “If
We Made It”
We Made It”
NFL Playoffs “Joe”
Old Spice "The Man Your Man Could Smell Like”
Rainforest Alliance “Follow the Frog"
Visit Sweden “Sweden (Not Switzerland)”
Water Is Life “First World Problems”