We’re living in a difficult time for great manifestos. With the declining attention spans, a lot of brands either aren’t getting good scripts from writers or don’t think anthem pieces are necessary.
These are the exception to both rules. Each of these is among the best manifestos on the site. I’d put up the CoorDown script against anything from the golden age till now.
Top 10
Antarctic Science Foundation "This Isn't Us Saving the Planet”
Athleta “Your World. Your Rules.”
Claude “There’s Hope in Hard Questions”
CoorDown “Assume That I Can”
Girl Scouts of the USA “Manifesto”
Lilly “Shame”
Microsoft “Our Mission”
Nike “So Win”
Pinterest “How Did They Do It?”
Visit Oslo “Is It Even a City?”