These are all E-Shape Manifestos, but it’s worth pulling them into their own list for how common this form is. There are 40+ on this site, all of them very different from each other, but I like these best.
Notice how each one of them ends with a line that couldn’t go anywhere else in the script. It has the same structure, but it zooms out just enough that you know that’s the time to applaud.
Top 10
Adidas “Impossible Is Nothing”
Chivas Regal “Father’s Day”
Coca-Cola "For Everyone”
DDB “Do This or Die”
Dodge “Man’s Last Stand”
Harley-Davidson “Live by It”
Nike “A Message from Nike Running”
Olivetti “Lettera 36”
Seattle Mariners “Thanks for Everything, Junior”
The Independent “Litany”
The New York Times “The Truth Is”