The Fishing Boots

Introduction

Two

Paragraphs

 

Examples

Visit Oslo “Is It Even a City?”

AirAsia “Flying First Class”

Avis “We Try Harder”

Krispy Kreme "Donuts are Bad for You”

 

Keys to Success

1. Thing 1 — It should be about this long

2. Something else — Could also be this long, too

3. Third thing — You’ll have to feel it out as you go