Stuff the problem, philosophy, and solution into a one piece. This is tricky. One way: What’s so hard? Why is it so hard? What is your superpower that fixes it?
Paragraphs
Clarify the problem
Difficulty of solution
Massive possible impact
Examples
Keys to Success
1. Thing 1 — It should be about this long
2. Something else — Could also be this long, too
3. Third thing — You’ll have to feel it out as you go
