IntroductionGood friends know when to be kind. Give hope to someone who needs it right now. This usually works best with either gentle (or hardcore) compassion.ParagraphsCompassion for predicamentFirst-hand experiencePath toward better lifeExamplesEV1 “What Motivates You?”Nike "You were Born a Daughter”Nivea Men "Reach Out”Axe “Find Your Magic” Keys to Success1. Thing 1 — It should be about this long2. Something else — Could also be this long, too3. Third thing — You’ll have to feel it out as you go