IntroductionCreate a delightful, captivating or hilarious journey to a simple point. This is the script you write to fill space. Don’t bore. You have to be funny, novel, or fascinating.Paragraphs ExamplesPapercut “This is Not Your Life”Dove “Twenty Fascinating Facts”Nike “Falling in Love in Six Acts”Clark Street Bridge “Looking Back” Keys to Success1. Thing 1 — It should be about this long2. Something else — Could also be this long, too3. Third thing — You’ll have to feel it out as you go
