Welcome to the archive
This is a library of great scripts from ManifestoWriting.com. The purpose of this section is to provide clean, highly-readable transcriptions of great copy from premium ads. If your favorite is missing, please send me an email.
A
Adidas “Impossible is Nothing”
Adidas “Trae Young”
Air Asia “Flying First Class”
Air Company “Extinction Ends Here”
Airbnb “Live There”
Airbnb ”Welcome to Airbnb”
Apple “Intention”
Apple “Pencil”
Apple “Think Different”
Apple “We Believe”
Apple “Welcome, IBM. Seriously.”
Apple “What is iPad?”
Apple “Your Verse”
Ariel “#ShareTheLoad”
Atoms “They’re Not Cheap”
Audi “Ahab”
Aviation Gin “The Process”
Avis “No. 2ism. The Avis Manifesto”
Avis “We Try Harder”
Axe “Find Your Magic”
Axe “Monday”
B
C
Cadillac "The Penalty of Leadership”
Cadillac “The Tribute to Initiative”
Cadillac “Two Weeks in August”
Carhartt “Hey Rookie”
Chivas Regal “Father’s Day”
Chrysler “Born of Fire”
Chrysler “It’s Halftime in America”
Clark Street Bridge “Looking Back”
Co-op “Owned By You, Right By You”
Coca-Cola "For Everyone”
Conservation International "Humanifesto”
Conservation International “Mother Nature”
CoorDown “Assume That I Can”
CoorDown “Not Special Needs”
D
DDB “Do This or Die”
DDB "Let’s Tell the Truth”
Delta "Runways”
Diesel "Be Stupid”
Discovery Channel “The World is Just Awesome”
Dodge “How to Change Cars Forever”
Dodge “Man Bag”
Dodge “Man’s Last Stand”
Dodge “Save the Planet”
Dodge “Wisdom”
Dollar Shave Club "Our Blades are F***ing Great”
Donate Life America “The World’s Biggest Asshole”
Dove “Twenty Fascinating Facts”
E
F
G
H
I
J
K
L
M
M&S “Spend It Well”
Man Therapy “Shoot the Shit”
Mazda “Radically Human”
MedMen “The New Normal”
Mercedes-Benz “Be One of Many”
Met Life “My Dad’s Story”
Metro “Dumb Ways to Die”
Miller "This is the High Life”
Mischief “Things We Believe to Be True”
Monster.com “When I Grow Up”
Montblanc “What Moves You, Makes You”
Montefiore Health System “Spot it Early”
My Black is Beautiful "Unbecoming”
N
NASA “Foundations of Flight Operations”
Nescafé “Good Morning”
Newcastle Brown Ale ”If We Made it”
NFL Playoffs “Joe”
Nike “A Message from Nike Running”
Nike “Dennis Rodman, American Hero.”
Nike “Do You Wish You Were A Boy?”
Nike "Dream Crazier”
Nike “Dream Crazy”
Nike “Dreams don’t happen overnight”
Nike “Failure”
Nike “Falling in Love in Six Acts”
Nike "Find Your Greatness”
Nike “If You Let Me Play”
Nike “Just Be Better”
Nike “Maybe It’s My Fault”
Nike “One Day We Won’t Need This Day”
Nike “Principles”
Nike “So Win”
Nike “What Girls are Made Of”
Nike “Winning Isn’t For Everyone”
Nike "You were Born a Daughter”
Nissan “Zero”
Nivea Men "Reach Out”
Nordstrom “For Everything New York”
O
P
R
S
T
Tampax “Cathy”
TBWA\Chiat\Day “Do the Brave Thing”
TD Ameritrade “Manifesto”
Thai Life Insurance “Unsung Hero”
The Big Issue “Cold”
The City of Perth “Thursday Manifesto”
The Independent “Litany”
The New York Times “The Truth Is”
The New York Times “Truth Kids”
The North Face “It’s More Than a Jacket”
The North Face “Never Stop Exploring”
The North Face “We Play Different”
Thomson Reuters “The Answer Company” J
Tony's Chocolonely “Manifesto”
Toyota “Start Your Impossible”
Travelers “Brand Manifesto”
Turbotax “All People Are Tax People”
U
V